280 Community Stories:

Horse Shoe

Abutting the town limits of Mills River, the community of Horse Shoe, NC is that wide place in the road (known as U.S. Hwy 64 West) that you will pass through on your way from Hendersonville to Brevard.

Founded in 1889, it takes its name from Civil War Captain Erasamus P. Horseshoe (itself, a family surname derived from the profession of using a hoe to keep horses in line during plowing and other agricultural tasks, a “horse’s hoe” was often used by rural farmers to get their fields plowed in spring.) Like many city and town names in the rural, western part of the state, which had their name thrust upon them by urban legislators in Raleigh, Capt. Horseshoe had no ties to the community, and it was believed the naming honor was bestowed upon him to pay off a gambling debt owed him by the governor.

Horse Shoe contains one stand-alone U.S. Post Office (something newer incorporated towns like Mills River cannot hope to obtain in this era of postal austerity), one Subway/Citgo convenience store/gas station; two strip malls of varying and changing occupancy; at least two churches (one Baptist, one Methodist); a junk shop, Chinese restaurant, gun store, packing and shipping store; parts of a disused RR track, and some of the French Broad River, with a rafting outfitter near it.

Namesake of Horse Shoe, Capt. Erasamus P. Horseshoe, circa 1868.
Flooding is one of local farmer’s largest income-producing crops. Federal insurance payments for annually-flooded crops is a dependable source of income.
God and Guns give rural residents something to cling to when their fear is stoked to achieve goals for political power brokers.

Horse Shoe is an unincorporated community and census-designated place (CDP) in Henderson CountyNorth Carolina, United States.[3] Its ZIP code is 28742.[4] As of the 2010 census, its population was 2,351.[2]

Wikipedia entry
Radio and TV legacy

One of the first area radio stations, WHOR, was located in Horse Shoe in 1940, after several speakeasy locations were converted to other uses, following the state of NC finally, begrudgingly, accepting the repeal of the 18th amendment, ending prohibition in the rest of the US in 1933, by the year of 1937 in NC. Neighboring Etowah, NC had also ventured into the now prevalent radio station craze by instituting its own station, located inside the local train station, whose call letters were WETO. The invention of amplitude-modulated (AM) radio, which allows more closely spaced stations to simultaneously send signals (as opposed to spark-gap radio, where each transmission occupies a wide bandwidth) allowed both stations to operate within close proximity to each other. However, the market of farmers and livestock was not a viable listening audience to support advertising revenue for two such stations, and in 1955, the two merged as a unified Radio and TV station with the combined call letters of WET-WHOR.

Broadcasting from the Horse Shoe radio station, W.H.O.R. (Where Hogs Outnumber Residents) in 1941 with 1927 technology, a cylinder jockey reads the days news headline about discs that play music eventually replacing the wax cylinders that were still in use in Horse Shoe at the time.
Competing broadcaster, WETO in downtown Etowah, NC was known to appeal more to the youth of the area by playing more modern musical fare, such as Doris Day and fireside chats by President Roosevelt.

280 News

https://www.msn.com/en-us/news/politics/trump-supporters-few-protesters-came-for-mills-river-visit/ar-BB18kyDA

Along N.C. 280 from Asheville Regional Airport, where Trump landed in Marine One, to the Ingles market in Mills River and down to Brevard Road, throngs of Trump supporters lined the highway, and a smattering of protesters. Many of the supporters waved large Trump flags, as well as American flags and Trump campaign signs.

-John Boyle, AC-T
© Angela Wilhelm/awilhelm@citizentimes.com 
People gathered along Donald Trump’s motorcade route August 24, 2020 in Mills River.

280 Subdivision starts building homes

The Turnpike Road section of the planned housing community received the permission to begin building houses on the former agricultural property. More in this Times-News article:

https://www.blueridgenow.com/news/20200609/mills-river-crossing-gets-ok-to-begin-building-homes-on-turnpike-road

Here is a comparison of the way the area looked in 2008, where Old Turnpike Rd. comes off of Highway 280, and today, where the housing development is developing.

Hwy. 280 Food Lion space available

With the closure of the Food Lion on Hwy. 280 (coming, not surprisingly, after the creation of the super large Ingles grocery store complex just down the road from it in April 2013) there is a large vacancy in the former grocery store commercial site. The loss of the business leaves only a lonely CVS next to the now-vacant space, along with nearby First Citizens bank branch and Subway/Citgo convenience store and a health care office. Here is a PDF of the property from the realty group representing it’s lease or sale:

Click above to access flyer for information on the availability of this real estate.
April 17, 2017: Empty shelves when Food Lion in Mills River was clearing out their remaining stock for 75% off.
April 17, 2011: Shoppers just outside the Mills River Food Lion in happier times.
April 9, 2005: Food Lion was the only grocery store/supermarket chain in the then-unincorporated area of Mills River. That all changed when rival chain, Ingles, purchased a former farm on Hwy. 280 to construct a super-complex consisting of large footprint supermarket with Starbucks located inside and walk-in beer fridge, bakery, deli and free wi-fi; adjacent Ingles gas station; a surrounding strip mall that has since seen occupants like ACE Hardware, Pardee Urgent Care, Mills River Dentistry, and Papa John’s Pizza.

The now-humble Food Lion could not compete with “The Mills River Mall” less than a mile down Highway 280, and sadly, closed for good in 2017.
August 13, 2014: The Ingles mega-store in Mills River off Hwy. 280, seen from the North Mills River Road side.
August 13, 2014: Parts of the agricultural land still intact abut the parts of the farm sold off to Ingles corporation to build a giant grocery store complex on the frontage of N. Mills River Rd. and Highway 280 in Mills River.